I spend a disproportionate amount of my time thinking about How I Work. Productivity gets kind of a bad wrap these days. And I struggle most of the time to describe what I write about because I don't want to be seen to feed into 'productivity culture.' I started calling it Anti-Productivity, but the truth is I'm not anti-productivity.

Due dates are useless for most people. I haven't set a due date for a task in years. I work in the context of weeks. Most of my tasks can be done within that date range. We set due dates because task managers make us. But this means we either make up an imaginary date & procrastinate because we know it's not really due. Or we totally leave it to the last possible day and end up trying to cram it in at the last minute.

In a perfect world we know we shouldn't task switch, but we don't live in a perfect world. Have you ever experienced this scenario? You're working on a project but have to close down on a Friday afternoon. You shut your computer down, go enjoy a beautiful weekend and when you log back on Monday you can't exactly remember where you left off.

Can I get my brain to work on command? This morning I had a pretty big presentation to work on. It had been a roadblock all week. It was going to take some serious deep work time to complete it.

Hi, I'm Ev & I'm a procrastinator. Yeah, I know, you thought I was superwoman and couldn't possibly have an unproductive day in my life. But it's been a few days, maybe a week that I've been slowly putting tasks off and I know something is up.

Some days just don't go to plan. Like today. There's nothing like waking up on a Monday morning ready to start a fresh week and instead be greeted at 6:30am with a message from a coworker informing me their Facebook Account had been hacked. And now our business manager was hacked, and all of the ad accounts of our clients were now hacked.

Why do we always think we can do more than we can? We try to cram all sorts of things into our days and weeks, telling ourselves that today will be different and we'll really get through all the to-do list items.

People often tell me I make things look easy. While shipping every day is far from easy, the reason it looks easy is because I spend a disproportionate amount of time on the planning and preparation.

What's in a name? Turns out everything. Interestingly I've had so many conversations this week about why naming things is so important. It all started with Danny Hatcher last weekend when we were talking about using plan language to describe the notes he was taking.

Notion will not save you. Neither will Roam. Or Obsidian. Or Asana. Or [insert other shiny new tool here]. Technology isn't a magic fix. Technology will only amplify your system.

In culinary kitchens around the world, you'll find chefs everywhere live and die by the three principles of Mise En Place: Preparation, Process & Presence. Preparation helps me to feel like I've got things under control (even if I don't) and that I'm bringing my best to everything that I do.

The thing that distinguishes Nobel prize winners above everyone else is NOT that they can relentlessly focus. It’s that they know the KIND of focus they need at a specific time and task. Study by Oshin Vartanian. There is a lot of talk these days about deep work. Long stretches of uninterrupted time for us to get chunky work done. Deep work requires a tight focus. It requires we turn off distractions and narrow our focus to just one thing.

Most of us learned how to study books & highlight in high school. And we're still doing it the same way.

Forget rigid systems—try this simple approach.

The fastest way to solve an idea is to leave it unfinished.

Why You'll Never Run Out of Ideas Again Once You Set Up This System

Traditional note-taking methods mostly feel like information storage. You spend so much time organising, categorising, and filing rather than the real work of exploring & working with ideas.

How to Turn Reviewing Your Notes into a Habit You Actually Enjoy

Three beliefs held me back from getting started sharing my ideas online. (And the simple shift I made to overcome them) ↓

Capturing ideas might be one of the most important practices we can develop as humans. But is writing or typing the only way to capture those ideas? Think again...

Social media gets a bad wrap these days. And for some good reasons. It's easy to get caught up with the doomscrolling, letting it distract us, getting into arguments we shouldn't, helping us procrastinate, not doing good things for our mental health. And yet. It's still my biggest category of saved items in my knowledge library & serves me up a wealth of new ideas every single day.

One weird habit has kept me consistently writing for the past four years.Before I was known as Ev Chapman, Prolific Creator. I was Ev Chapman, Wannabe creator.

What if you didn't have to start each project with a blank page?

Traditional wisdom tells us we should have a lead magnet to 'trick' people into signing up for our newsletter because no one just signs up for newsletters anymore right? WRONG. Every day, no less than 5 people sign up for my newsletter without having to be coerced or 'tricked' by a lead magnet.

In 2 years I've grown from 0-18k here on Twitter and people are always asking me what the secret key or tactic or hack to unlock growth is.

The biggest creators I know have started on one platform and then as they grew they branched out onto multiple platforms. Because being a creator on a platform isn’t just about the content, it’s about understanding the platform, engaging with people and a million other different factors.

Social media can make us crazy as creators or writers. On the one hand, it's the perfect conduit to get our message out there and build an audience. On the other hand, we're constantly wrestling with algorithms, and the shortest shelf life for all of our content.

Twitter Impressions are down. That seems to be the only thing I hear from creators at the moment. And yeah, it sucks. But it's not the first time they've gone through a dip, and it won't be the last.

Content alone isn't going grow your audience on content platforms. As creators, our main 'thing' is creating content, so it's easy to see social media platforms as just big distribution channels to get more people to see what we are creating. But if the internet is just one big distribution channel for your voice you are missing the point.

It's the (new) age old question - Should you publish on Medium or your own blog? Over the past few weeks, I've had multiple people ask me why I chose Medium over my own blog or substack or the many other platforms I could write longer-form content on.

Just over a year ago I got started writing on Twitter. I always viewed Twitter as a distribution platform. A place where you came to tell the world things you created. But these days Twitter has become my main publishing platform where I test ideas and get (mostly) instant feedback on them.

1000 people. 30k essays. 7 million words.When I first heard that we had 1000 people in the January cohort of ship30for30 I thought I might have to quit my day job after all 🤣

The creator economy is both wild and lonely at the same time. On one hand, I feel so lucky to be living in this moment where there are so many opportunities for creators. And on the other hand, it's an extremely lonely place that's easy to quit

It's easy to get caught up in numbers on Twitter. There is literally numbers everywhere. Number of followers, number of likes, engagement rate numbers, numbers of notifications. It's enough to make you think that Twitter is all about numbers...

You don't need a million-dollar launch to have a successful digital product.

I've been on a creative sabbatical for the last 4 weeks and it's been the best thing I've ever done as a creator.

So many creators I speak to are scared to launch their first product.I suspect there are a lot of reasons but the main one I hear is "Don't I have to have a big audience or following to launch a product?"I launched my first product with 500 followers, no email list & I made $3k in 4 weeks.

Over the last couple of years, I've said yes to a million things as a creator. New projects, platforms, launches, content, newsletters, communities and more.

I almost wasn’t able to write such a glowing review of 2022. It was October and I was nowhere near reaching the (very reasonable) goals I had set for myself.

I spent a ridiculous amount of time last year launching products. I think all up it was about 11 products from templates to courses to workshops to guides. I tried it all. And I made a fair amount of money doing it as a second income. Launches are fun (when they work) and they provide a nice windfall of cash for that month that you are launching. But they are also exhausting work and when you are not launching… no one is buying.

I spent a ridiculous amount of time last year launching products. I think there were 11 in total. Launches are fun (when they work). And they provide a nice windfall of cash. But when I wasn't launching... no one was buying.

Here's what no one is telling you about being a creator... it's relentless. Being a creator seems fun at first as you proudly hit publish on your first blog post, or write a Twitter thread that gets more than a few likes and suddenly you start to build a bit of an audience.

I love it when I see people launching their first Notion template. After all, it's where I got started. I launched my first free Notion template in December 2020 and countless more after that. And by far the best advice I ever received from seasoned template creators was to put it on Gumroad.

Don't despair over Gumroad removing the pre-launch feature. Recently Gumroad removed their pre-launch feature. If you've been using it to pre-launch your products you might be wondering how the heck to do you do a pre-launch now?

Here’s an Unpopular Opinion For You: Having a day job and being a creator are not mutually exclusive.You can do both well & enjoy them. I do. Most people assume I’m a full-time creator. But nothing could be further from the truth.

I don't break bad habits. I focus on building good habits. If you do a search on Quora for habits, you'll come across many questions about how to break bad habits. It seems that we're more obsessed with breaking bad habits than we are about building good ones.