If there's one thing I wish I knew earlier in my creator journey, it's this: 1:1 calls can be a goldmine of content just waiting to be mined.

For years, I would jump on calls with clients & team members, give them my best advice, share insights, and then...nothing.

The conversation would end, and that would be it. What a waste!

What if, instead of those insights disappearing into the void, I could turn them into ideas & content that continues to serve others long after the call has ended?

Imagine being able to write your next blog post, book or course just from the things you spoke about on your 1:1 calls?

Why Your 1:1 Calls Are Pure Content Gold

Let’s get real for a second. When you’re on a 1:1 call, you’re in your zone.

You’re sharing tailored advice, answering specific questions, and addressing real challenges that your clients or audience are facing right now.

This isn’t generic content. This is the stuff that resonates because it’s real and timely. It’s exactly the kind of content that can attract a wider audience.

And the best part? You don’t have to come up with new ideas—you're already sharing your knowledge naturally during your calls.

So why should content creation be a seperate task from the work you're already doing?

By turning your 1:1 calls into leveraged ideas & content you can kill two birds with one stone and reach a wider audience without any extra brainpower.

Here’s The Step-By-Step Process I Developed To Leverage 1:1 Calls Into Content & Ideas:

Step 1: Record Your Calls

First things first—start recording your calls.

This might sound obvious, but I'm surprised how many people aren't using meeting recording software to take the heavy lifting out of their meetings.

I use a tool called ​Fathom AI​ which I highly recommend.

It records the meeting, creates a summary and extracts all the questions that were asked on the call. Plus you can easily send a link to to your clients (no more writing summaries or action items manually).

And once you've got the transcript then we can dive into finding the golden nuggets.

Step 2: Identify the Golden Nuggets

Not every minute of the call will be content gold, and that’s okay.

But there will be key moments that sparked something - a breakthrough, a new idea, or a particularly insightful piece of advice. We're looking for those.

Spend some time going back through the transcript and extracting any ideas you think are worth exploring further.

I collect all these golden nuggets into my note-taking system just like I would notes from books I'm reading. Essentially you're collecting sparks of ideas - but instead of other people's ideas - they are your own ideas.

By the way if you don't have a system for collecting notes & ideas then you might want to check out ​The Knowledge Hub​ - a template I built to keep track and connect all of your notes & knowledge.

Of course you can use AI for this step (& I do), but I highly recommend doing a manual scan first - you can often find interesting things and nuances that AI will never be able to.

Step 3: Extract and Expand

Now take the process one step further. Once you've gathered all these ideas into your knowledge bank - now it's time to expand on them.

Set some time aside for yourself regularly to go through each idea and expand on it. Essentially what we are aiming for is to build a library or bank of your own ideas that you can then leverage.

• You might take some of these ideas and use them for posts or article.
• Eventually you might bring a few together and turn it into a workshop you can present.
• As you start to get a critical mass they may end up turning into course modules.

And all with very little extra work from you. You can stick to what you do best - helping your clients. And content flows out as a result.

When you approach your calls with this mindset, they become more than just conversations—they become the starting point for a rich content ecosystem that serves you and your audience in ways you never imagined.

So next time you’re about to jump on a call, hit record, and remember—you’re sitting on a goldmine of ideas.

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Whenever you're ready to turn your unique personal knowledge into powerful ideas - here are three ways I can help:

1. Want to get Sparked like this each week? Sign up to my weekly newsletter - The Spark Newsletter where I deliver one actionable tip every Sunday to help you bring your ideas to life & share them with the world.
2. Need a place to capture ideas & insights? You might want to check out my template ​The Knowledge Hub​ where you can turn all that collected information into your own insights.
3. Want to build a library of your own unique ideas that you can start sharing online? Check out my ​Atomic Ideas Masterclass​.