Audience Building

Traditional wisdom tells us we should have a lead magnet to 'trick' people into signing up for our newsletter because no one just signs up for newsletters anymore right? WRONG. Every day, no less than 5 people sign up for my newsletter without having to be coerced or 'tricked' by a lead magnet.

In 2 years I've grown from 0-18k here on Twitter and people are always asking me what the secret key or tactic or hack to unlock growth is.

The biggest creators I know have started on one platform and then as they grew they branched out onto multiple platforms. Because being a creator on a platform isn’t just about the content, it’s about understanding the platform, engaging with people and a million other different factors.

Social media can make us crazy as creators or writers. On the one hand, it's the perfect conduit to get our message out there and build an audience. On the other hand, we're constantly wrestling with algorithms, and the shortest shelf life for all of our content.

Twitter Impressions are down. That seems to be the only thing I hear from creators at the moment. And yeah, it sucks. But it's not the first time they've gone through a dip, and it won't be the last.

Content alone isn't going grow your audience on content platforms. As creators, our main 'thing' is creating content, so it's easy to see social media platforms as just big distribution channels to get more people to see what we are creating. But if the internet is just one big distribution channel for your voice you are missing the point.

It's the (new) age old question - Should you publish on Medium or your own blog? Over the past few weeks, I've had multiple people ask me why I chose Medium over my own blog or substack or the many other platforms I could write longer-form content on.

Just over a year ago I got started writing on Twitter. I always viewed Twitter as a distribution platform. A place where you came to tell the world things you created. But these days Twitter has become my main publishing platform where I test ideas and get (mostly) instant feedback on them.

1000 people. 30k essays. 7 million words.When I first heard that we had 1000 people in the January cohort of ship30for30 I thought I might have to quit my day job after all 🤣

The creator economy is both wild and lonely at the same time. On one hand, I feel so lucky to be living in this moment where there are so many opportunities for creators. And on the other hand, it's an extremely lonely place that's easy to quit

It's easy to get caught up in numbers on Twitter. There is literally numbers everywhere. Number of followers, number of likes, engagement rate numbers, numbers of notifications. It's enough to make you think that Twitter is all about numbers...

I grew my Twitter following from 500 to 1600 in 100 days 🤯. No hacks, no tricks. Just genuine human connection. This is how I manage it all while working a full-time job, creating daily content on the internet & trying to have a life 🤪

I've been glued to my phone for weeks. Sometimes I even trick myself into thinking I'm not addicted. I turned off my Twitter notifications from showing up on my screen a long time ago. But sneakily, left them on in the notification center, just so I could swipe down anytime in case something 'important' was happening.

I'm naturally a sharer. I love to share what I'm doing and what I'm learning. I'll easily take a screenshot, record a quick loom video or write out a process if I think it is interesting. I love taking a peek 'behind the scenes' of others processes too.

Everyone wants to grow on Twitter right? But what no one tells you is that as you grow it becomes pretty hard to keep up with everyone.

45 days ago most of my tweets went unnoticed. It's amazing how quickly showing up daily compounds. Now the engagement on Twitter is literally crazy some days! And I'm running to keep up. I can't remember the last time a tweet had 0 engagement. But something else has happened beyond just likes and comments.

I joined Twitter in July 2008. It's been a love/hate ever since. I came back in December last year after about a year off and have been having the best time. But Twitter can itself be a HUGE rabbit hole and consume a lot of time.

I've been creating online since I was 18. A few years ago I started a Youtube channel. Everyone was vlogging at the time and it was THE platform to be on. Over a year I filmed and published over 60 vlogs, including a 30 day period of vlogging every day.