Creator Business

You don't need a million-dollar launch to have a successful digital product.

I've been on a creative sabbatical for the last 4 weeks and it's been the best thing I've ever done as a creator.

So many creators I speak to are scared to launch their first product.I suspect there are a lot of reasons but the main one I hear is "Don't I have to have a big audience or following to launch a product?"I launched my first product with 500 followers, no email list & I made $3k in 4 weeks.

Over the last couple of years, I've said yes to a million things as a creator. New projects, platforms, launches, content, newsletters, communities and more.

I almost wasn’t able to write such a glowing review of 2022. It was October and I was nowhere near reaching the (very reasonable) goals I had set for myself.

I spent a ridiculous amount of time last year launching products. I think all up it was about 11 products from templates to courses to workshops to guides. I tried it all. And I made a fair amount of money doing it as a second income. Launches are fun (when they work) and they provide a nice windfall of cash for that month that you are launching. But they are also exhausting work and when you are not launching… no one is buying.

I spent a ridiculous amount of time last year launching products. I think there were 11 in total. Launches are fun (when they work). And they provide a nice windfall of cash. But when I wasn't launching... no one was buying.

Here's what no one is telling you about being a creator... it's relentless. Being a creator seems fun at first as you proudly hit publish on your first blog post, or write a Twitter thread that gets more than a few likes and suddenly you start to build a bit of an audience.

I love it when I see people launching their first Notion template. After all, it's where I got started. I launched my first free Notion template in December 2020 and countless more after that. And by far the best advice I ever received from seasoned template creators was to put it on Gumroad.

Don't despair over Gumroad removing the pre-launch feature. Recently Gumroad removed their pre-launch feature. If you've been using it to pre-launch your products you might be wondering how the heck to do you do a pre-launch now?

Here’s an Unpopular Opinion For You: Having a day job and being a creator are not mutually exclusive.You can do both well & enjoy them. I do. Most people assume I’m a full-time creator. But nothing could be further from the truth.

In 2021 I became a legit creator. Generating over 12k in revenue from digital products. Here’s how it played out step by step. I have played around on the internet for over 10 years. Always wanting to create something of significance, never quite hitting the mark. Never staying at it long enough to see any significant growth.

The internet has absolutely ruined us for real life. We are constantly bombarded with messages about scale. Build a SAAS company that can infinitely scale, create digital products that you build once & sell twice, free up your time and automate every process you can.

⚡️NEWS FLASH: You don't have to be using Notion as your main daily productivity driver to build cool products with it and make money online as a creator. Here are 17 product ideas that you could build & launch in the next week using Notion.

The beauty of the creator economy is that there are so many ways you can make money. And you don't have to create your own 20+ module CBC transformational online course to do it. And you probably shouldn't (at first). A course is a big endeavor, it takes a lot of time and energy to build and there is no guarantee that anyone will buy it.

I believe if you are creating & publishing online everyday, then you can build and sell a product. I've been writing online for the past 80 days. Not about one specific thing, but about a lot of little things. I've built an audience over that time. I've built credibility as a creator. And I've followed the signals to create products that my audience wants.

I live in a beautiful place called Sydney, Australia. It's amazing. But it's far away from where lots of the action happens... especially in Cohort Based Courses (CBC's). As an Aussie, I immediately have to make a decision when I see a new CBC. Not about money or value. I either have to choose to miss out on a big part of the live experience of the course. Or I have to forgo my sleep and jump on zoom calls at ridiculous times of the night usually between 1am & 3 am.

This time last year the Australian government announced that every single one of my clients would have to close the doors to their business... in less than 24 hours. I coach Gym & Fitness Studio Owners. I remember sitting in our office and thinking - WTF!?!