The science-backed method that helps solopreneurs start (and finish) their hardest tasks

They say it takes about 20 minutes to refocus every time you switch tasks.I don’t know about you, but I don’t have 20 minutes to waste every time I switch between the tasks on my list. My time is limited. So I created a way to skip that 20 minute hazy moment where you’re faffing around…

The life-changing method I created to manage work that was waiting on me, get back to people faster, and create more space to do my best work.

My foolproof weekly planning routine that takes me about 10 minutes every week and keeps me organised across my work, my creator business & my whole life.

Lately I’ve been struggling with my process for getting big creative projects done. They feel like they are taking forever to finish. Each step feels big so I put it off thinking I need a bigger chunk of time to deal with it.

I am a master procrastinator. Not because I don't know what I should do or because I'm not motivated - but because most of the time I just don't have the headspace to get stuff done.

I was listening to an Instagram reel the other day from Sahil Bloom talking about finite v infinite games. If you're not familiar with the concept...

Yesterday I searched Google for the phrase 'How To Stop'I couldn't exactly articulate what I was trying to find, but basically, I wanted some advice on what it looks like to slow down, stop, & rest. I assumed I'd find some advice on this exact thing. Except I didn't.

I love this time between Christmas and New Year. It's always so full of hope. It's quiet and gives me time to think, plan & dream for the new year. And like everyone I'm thinking about goals I want to accomplish, creating concrete plans of reaching those goals.

Daily planners are not a new thing. It's literally the simplest & most powerful way to plan the day. Take a sheet of paper (or screen), put the date at the top & start organising your day. I remember getting my first Filofax and then going on to design my first paper (then digital) planner pages.

Despite what it looks like, I'm not one for complicated systems.And while I admire all the people who can put their head down for days and go through long yearly reviews & planning rituals, that is not for me.

Unpopular Opinion: Procrastination has nothing to do with your motivation (or discipline) levels. I constantly defer tasks on my list to tomorrow. So much so that I created a list in my daily planner called 'All The Thing I'm Putting Off Till Tomorrow.' At first, it was a joke, but it's become a key way of noticing patterns in my behaviour.

I'm giving up on the Zettelkasten Note-Taking method. Two years ago I read the book How To Take Smart Notes. It changed how I think about notes forever. I diligently started taking fleeting notes & literature notes & permanent notes. I spent hours figuring out how to implement it, watching youtube videos on how other people did it and creating products to help others understand it.

Are the world's best writers also the world's best note-takers? If you've been knocking around the creator world for a while you've probably had someone tell you that you should be keeping some kind of note library. But why? Why should you waste your time writing notes when you could be writing content?

Our phones can be a huge distraction when it comes to not only productivity but also being fully engaged with life. Most advice I hear when it comes to phones is just to have more self-discipline. But what if instead, we turned out phones into the ultimate knowledge management device? And instead of getting distracted by Twitter, we instead reached for a book or podcast or article?

I'm obsessed with looking under the hood of other people's systems. No matter how good my system is, how happy I am with it, or how well it is running I'll always jump at the chance to see how somebody else is doing something. This used to lead me into spending days re-arranging my whole system or switching tools.

A year ago I didn’t know what the heck a Zettelkasten was. Permanent Notes? Literature Notes? Now I’ve made hundreds of notes that have turned into published content. It’s how I stay so prolific. But there is still so much confusion around the Zettelkasten system, and even when you understand it in principle, it’s often hard to grasp practically how it works. Often the best way to learn is by watching someone else do something, so here’s a real-life note I’ve taken from consuming all the way through to permanent note.

Hello! Welcome to The Weekly 3x3 By Ev | Edition 14 🎉It's been a busy week of being featured in things 😄. I got to speak To Asim from The Mighty Creators Podcast about how you can transform yourself from a consumer into a creator. And then just yesterday was featured in Coffee & Pens Prolific Writers Special alongside some other very special writers. I'm always honoured to be asked on podcasts or interviews. Hope you can get value from both.

You don't actually need a fancy note-taking system to get your notes and ideas organised. There are so many tools for thought and note-taking tools out there these days that it's can be easy to think it's about the tool rather than the system. When we are not clear on our system it's easy to go chasing new shiny apps.

Kindle, Real Books or Audio Books? Everyone seems to have an opinion on what is the best reading medium these days. But what if we didn't have to choose? Here's how I use all three mediums.

Everyone is obsessed with Zettelkasten lately, but is it really as good as they say? What makes Zettelkasten such a different note-taking system? Is it the structure of the notes? The interconnectedness of the notes? Perhaps. But maybe it's something more. Maybe it's the practices that accompany the system.

I've been obsessed with the daily for as long as I can remember. A few years ago I started a company called The Daily Page where I designed daily pages templates for the iPad. There is something really simple about focusing on a single day.

Starting from scratch is overrated. Every day we do things that we've done a hundred times before. We write emails, plan our weeks, write these essays, research, write newsletters. And most of the time we stare at a blank screen and start from scratch.

I consider myself a bit of a rebel when it comes to consuming content. A conversation with a creator friend the other night highlighted to me that I have come to view content consumption fundamentally different from most people.

Traditional wisdom tells us we should have a lead magnet to 'trick' people into signing up for our newsletter because no one just signs up for newsletters anymore right? WRONG. Every day, no less than 5 people sign up for my newsletter without having to be coerced or 'tricked' by a lead magnet.

In 2 years I've grown from 0-18k here on Twitter and people are always asking me what the secret key or tactic or hack to unlock growth is.

The biggest creators I know have started on one platform and then as they grew they branched out onto multiple platforms. Because being a creator on a platform isn’t just about the content, it’s about understanding the platform, engaging with people and a million other different factors.

Social media can make us crazy as creators or writers. On the one hand, it's the perfect conduit to get our message out there and build an audience. On the other hand, we're constantly wrestling with algorithms, and the shortest shelf life for all of our content.

Twitter Impressions are down. That seems to be the only thing I hear from creators at the moment. And yeah, it sucks. But it's not the first time they've gone through a dip, and it won't be the last.

Content alone isn't going grow your audience on content platforms. As creators, our main 'thing' is creating content, so it's easy to see social media platforms as just big distribution channels to get more people to see what we are creating. But if the internet is just one big distribution channel for your voice you are missing the point.

It's the (new) age old question - Should you publish on Medium or your own blog? Over the past few weeks, I've had multiple people ask me why I chose Medium over my own blog or substack or the many other platforms I could write longer-form content on.

Just over a year ago I got started writing on Twitter. I always viewed Twitter as a distribution platform. A place where you came to tell the world things you created. But these days Twitter has become my main publishing platform where I test ideas and get (mostly) instant feedback on them.

1000 people. 30k essays. 7 million words.When I first heard that we had 1000 people in the January cohort of ship30for30 I thought I might have to quit my day job after all 🤣

The creator economy is both wild and lonely at the same time. On one hand, I feel so lucky to be living in this moment where there are so many opportunities for creators. And on the other hand, it's an extremely lonely place that's easy to quit

It's easy to get caught up in numbers on Twitter. There is literally numbers everywhere. Number of followers, number of likes, engagement rate numbers, numbers of notifications. It's enough to make you think that Twitter is all about numbers...

You don't need a million-dollar launch to have a successful digital product.

I've been on a creative sabbatical for the last 4 weeks and it's been the best thing I've ever done as a creator.

So many creators I speak to are scared to launch their first product.I suspect there are a lot of reasons but the main one I hear is "Don't I have to have a big audience or following to launch a product?"I launched my first product with 500 followers, no email list & I made $3k in 4 weeks.

Over the last couple of years, I've said yes to a million things as a creator. New projects, platforms, launches, content, newsletters, communities and more.

I almost wasn’t able to write such a glowing review of 2022. It was October and I was nowhere near reaching the (very reasonable) goals I had set for myself.

I spent a ridiculous amount of time last year launching products. I think all up it was about 11 products from templates to courses to workshops to guides. I tried it all. And I made a fair amount of money doing it as a second income. Launches are fun (when they work) and they provide a nice windfall of cash for that month that you are launching. But they are also exhausting work and when you are not launching… no one is buying.

I spent a ridiculous amount of time last year launching products. I think there were 11 in total. Launches are fun (when they work). And they provide a nice windfall of cash. But when I wasn't launching... no one was buying.

Here's what no one is telling you about being a creator... it's relentless. Being a creator seems fun at first as you proudly hit publish on your first blog post, or write a Twitter thread that gets more than a few likes and suddenly you start to build a bit of an audience.

I love it when I see people launching their first Notion template. After all, it's where I got started. I launched my first free Notion template in December 2020 and countless more after that. And by far the best advice I ever received from seasoned template creators was to put it on Gumroad.

Don't despair over Gumroad removing the pre-launch feature. Recently Gumroad removed their pre-launch feature. If you've been using it to pre-launch your products you might be wondering how the heck to do you do a pre-launch now?

Here’s an Unpopular Opinion For You: Having a day job and being a creator are not mutually exclusive.You can do both well & enjoy them. I do. Most people assume I’m a full-time creator. But nothing could be further from the truth.

Good intentions don’t work. Mechanisms do... Jeff Bezos. I was sitting in a workshop two weeks ago where I challenged my clients to a challenge to show up on social media for 100 days. It was a Friday, the challenge was set to start Monday. Some decided to start straight away. Admirable, but foolish. Their motivation died over the weekend and they had to start at 0 by Monday.

Why are habits so hard to stick to? I think because on a daily level they seem to make such an insignificant difference. It's often hard to see the change that those habits are making when we are caught up in the daily minutia. So how do we stay motivated to keep doing habits without seeing results every day?

I'm learning that going to my edge is where I experience the most aliveness in life. The problem is that too often I revert back to my comfort zone all cozy-like and forget that the edge is where aliveness is. The past few weeks Sydney has been in full lockdown. It's also the middle of winter. So, I decided to go into hibernation in my cozy little apartment. Eat, sleep, drink (& write essays of course).

Would you rather 10x growth or consistent daily growth? The Internet is a wild place where one day you are minding your own business and the next you are exploding because someone retweeted you or shared your product or wrote something about your company. But we have to remind ourselves that those moments are the exception and not the rule.

I spent some time chatting to my good friend from Ship30 Ely about note taking, my Notion system and being a better human.

Who are you becoming? A few days ago I wrote an essay about how I don't 'do goals' instead I live in the daily and I let each day be a fresh start to becoming the person I want to be. It was a little throw-away line at the end of an essay. Until Joe Lurie asked me the ultimate question.

Is it about time you started showing up for your future self? I find it really easy to show up for other people. If somebody needs me I'll drop everything to help. Often at the expense of myself. But what if I showed up for my future self? That girl who's me tomorrow or this afternoon? What if I started to ask myself how I could make her life easier, to make her life flow more smoothly, to help her to reach her goals?

What if we're thinking of habits all wrong? A couple of days ago Jackson Steger wrote an essay that I really can't stop thinking about. About values based habits and goals. Rather than building habits based on external outcomes we built them on our internal values instead?

Being consistent in one thing leads to consistency in all things. Seeing over 60 atomic essays on my calendar is cool and all. But it's meant something more powerful than just words on a page. It's proved to me that I AM a consistent person. And every day I write, I prove it to myself again. You see consistency isn't just about willpower. It's the belief that you can do it.

I'm an Introvert. Yeah yeah. I can tell you're shocked. Most people are when I tell them. Because people assume that I'm an extrovert because they see me 'out there' online or chatting comfortably at an event, or hosting Twitter spaces or doing a thousand other things. Basically they don't see me acting 'shy' so think I must be an extrovert.

If there is one thing that has derailed me on many a 30-day experiment, it's submitting to the voice in my head. You know THAT voice. You've probably experienced it too. You're trying to build a habit. You start off so well, you might even get a week in, and when you're not seeing the results you thought you would... BAM doubt starts to creep in.

Every experiment starts with a hypothesis. It's one of the only things I learned from year 7 science. No one is performing experiments just for the fun of it. OK, we may or may not have had some fun with the bunsen burners... but I digress.