I've experimented with A LOT of ways to manage my time. Traditionally I would think about how long a task would take me to complete and then use time blocking to schedule it into my day. But some days I would smash through some pretty big tasks and still be fresh at the end and other days I could hardly complete one relatively small task.

I hate goals. There I said it. I don't have a 10-year plan. I hardly even have a 1-year plan. Sure, goals can be good aligning you to your future and giving you the motivation to get there. But for me they make me feel boxed in, locked into a future I'm not even sure I'll like.

Most people fail at planning their week because they have too much freedom and not enough constraints. I recently wrote about how I have split my weeks into maker and manager time. But between maker and manager, I also have to juggle different roles in my work - and I suspect most of us are the same. Whether you're an employee or an entrepreneur, there are always different types of work you can be doing on any given day.

In any professional kitchen you'll find the three main values of Mis En Place in action: Preparation, Process & Presence. And they work beyond the kitchen too in life and work. But what I find in many productivity circles is that there is a heavy focus on preparation and process, but very little on presence.

Have a browse on Quora around productivity and you'll quickly realise people are OBSESSED with eliminating time wastage. Have we become so productivity obsessed that we are this concerned with wasting minutes and seconds in our days? Elevating 'being productive' above things like hobbies, social activities, and friends.

I hate email. But for years I faithfully held to the Inbox Zero mentality. Clearing my inbox every day, filing everything away in it's rightful place. Only to be filled up again in the very next second. I even had a friend email me after I tweeted a screenshot of my shiny clean inbox, saying 'not anymore hahaha.'

A quick browse through Quora & you quickly realise people are obsessed with productivity. We have become programmed to fill our days with as many tasks as we can. And we call it productivity. Wearing 'busy' around like a badge of honour. But what if true productivity was about doing less?

I might be killing it with Atomic Essays, but that doesn't mean I've got my whole life together. For instance, In the last two weeks, I haven't done any washing, I've been to the gym a mere 3 times and my house is a chaotic mess. Sure I've had some big things happening, like launching my first paid product. But surely not everything needs to go to crap.

This year I started timeblocking my days. Breaking my day up into hour-long chunks and scheduling tasks to do within that time. It all started so well. Then a meeting would get scheduled in the middle of my morning and I wouldn't be able to get into any kind of significant work, because all I felt was the meeting looming.

I've been struggling to focus lately. I'm flitting from one tab to another, constantly checking my phone, jumping on Twitter every 5 minutes (reading all the amazing essays). But getting any kind of focused work done has been painful and fleeting. So, this afternoon I grabbed my headphones, headed for a sunny corner in a cafe, and switched on a rather magical playlist. Almost INSTANTLY I was transported into a state of calm, relaxed, flow.

Reddit can be a soul destroying place. I remember the first time I posted to the Notion Reddit after spending a weekend designing my first ever dashboard. I was so excited. I had designed and built this thing that was beautiful and unique to me. I thought I might find some kindred spirits on Reddit to share with. Instead, I got this comment.

I'm constantly on the lookout for ways to leverage what I do. When I first started coaching I would spend my days doing one on one calls with clients. I learned a lot through those early conversations. But eventually, you reach a cap unless you can learn how to leverage your time.

Unpopular Opinion: You don't need to create a book summary from your notes to make them useful. This isn't Miss Johnson's fifth grade class 🤓

Every morning I sit down, choose an idea then start writing & exploring.Not to produce any particular content. But to find out what's inside me (& unlock it from the depths of my brain)

The ultimate guide to building a personal knowledge platform that turns information into insight & knowledge you'll actually use.

A renaissance practice for the modern information world: How to start a commonplace practice to organise your thoughts & build your knowledge.

For a long time I read a lot of books and never actually did anything useful with the notes I took.

Peek behind the scenes into my workflow for taking notes from articles I read using Matter and turning them into real insights & knowledge.

My Writing Inbox is one inbox I prefer full not empty

Ideas take time to emerge. I rarely go from a new spark idea to a fully formed thesis in one spark writing session. They need time to soak & marinate. Often over days, weeks or even months.

I've been building what I now call my Spark Writing habit for the past 3 years. I'm not sure I've explained this before, but It's actually what set me on the path of becoming a creator and writing online. The more I built knowledge privately, the more I wanted to share publicly.

Even after 10+ years as a content marketer, I still hate that moment at the start of the week when I’m staring down the barrel of a blank screen, wondering what to post.So I swapped a blank screen for a 🏦 Content Bank full of ideas.

Capturing ideas is the single most important thing I do as a creator everyday.It's a cornerstone habit that cascades into every part of my content creation. When I sit down to 'do content' I don't have to spend any time brainstorming ideas. I have more than enough ideas to work with because I've captured them beforehand.

Most creators spend the majority of their writing time... writing content.And at first, this seems logical. You need to create content right? But if the only time you ever write is to produce content - you're on a downward spiral to burnout.Instead, I spend 80% of my time 'Think Writing' and 20% 'Content Writing'

Traditional wisdom tells us we should have a lead magnet to 'trick' people into signing up for our newsletter because no one just signs up for newsletters anymore right? WRONG. Every day, no less than 5 people sign up for my newsletter without having to be coerced or 'tricked' by a lead magnet.

In 2 years I've grown from 0-18k here on Twitter and people are always asking me what the secret key or tactic or hack to unlock growth is.

The biggest creators I know have started on one platform and then as they grew they branched out onto multiple platforms. Because being a creator on a platform isn’t just about the content, it’s about understanding the platform, engaging with people and a million other different factors.

Social media can make us crazy as creators or writers. On the one hand, it's the perfect conduit to get our message out there and build an audience. On the other hand, we're constantly wrestling with algorithms, and the shortest shelf life for all of our content.

Twitter Impressions are down. That seems to be the only thing I hear from creators at the moment. And yeah, it sucks. But it's not the first time they've gone through a dip, and it won't be the last.

Content alone isn't going grow your audience on content platforms. As creators, our main 'thing' is creating content, so it's easy to see social media platforms as just big distribution channels to get more people to see what we are creating. But if the internet is just one big distribution channel for your voice you are missing the point.

It's the (new) age old question - Should you publish on Medium or your own blog? Over the past few weeks, I've had multiple people ask me why I chose Medium over my own blog or substack or the many other platforms I could write longer-form content on.

Just over a year ago I got started writing on Twitter. I always viewed Twitter as a distribution platform. A place where you came to tell the world things you created. But these days Twitter has become my main publishing platform where I test ideas and get (mostly) instant feedback on them.

1000 people. 30k essays. 7 million words.When I first heard that we had 1000 people in the January cohort of ship30for30 I thought I might have to quit my day job after all 🤣

The creator economy is both wild and lonely at the same time. On one hand, I feel so lucky to be living in this moment where there are so many opportunities for creators. And on the other hand, it's an extremely lonely place that's easy to quit

It's easy to get caught up in numbers on Twitter. There is literally numbers everywhere. Number of followers, number of likes, engagement rate numbers, numbers of notifications. It's enough to make you think that Twitter is all about numbers...

You don't need a million-dollar launch to have a successful digital product.

I've been on a creative sabbatical for the last 4 weeks and it's been the best thing I've ever done as a creator.

So many creators I speak to are scared to launch their first product.I suspect there are a lot of reasons but the main one I hear is "Don't I have to have a big audience or following to launch a product?"I launched my first product with 500 followers, no email list & I made $3k in 4 weeks.

Over the last couple of years, I've said yes to a million things as a creator. New projects, platforms, launches, content, newsletters, communities and more.

I almost wasn’t able to write such a glowing review of 2022. It was October and I was nowhere near reaching the (very reasonable) goals I had set for myself.

I spent a ridiculous amount of time last year launching products. I think all up it was about 11 products from templates to courses to workshops to guides. I tried it all. And I made a fair amount of money doing it as a second income. Launches are fun (when they work) and they provide a nice windfall of cash for that month that you are launching. But they are also exhausting work and when you are not launching… no one is buying.

I spent a ridiculous amount of time last year launching products. I think there were 11 in total. Launches are fun (when they work). And they provide a nice windfall of cash. But when I wasn't launching... no one was buying.

Here's what no one is telling you about being a creator... it's relentless. Being a creator seems fun at first as you proudly hit publish on your first blog post, or write a Twitter thread that gets more than a few likes and suddenly you start to build a bit of an audience.

I love it when I see people launching their first Notion template. After all, it's where I got started. I launched my first free Notion template in December 2020 and countless more after that. And by far the best advice I ever received from seasoned template creators was to put it on Gumroad.

Don't despair over Gumroad removing the pre-launch feature. Recently Gumroad removed their pre-launch feature. If you've been using it to pre-launch your products you might be wondering how the heck to do you do a pre-launch now?

Here’s an Unpopular Opinion For You: Having a day job and being a creator are not mutually exclusive.You can do both well & enjoy them. I do. Most people assume I’m a full-time creator. But nothing could be further from the truth.

I used to hate yearly planning. And I think it comes down to my relationship with goal setting. I’m not much of a goal setter. A year is a long time and I don’t like to be locked into heavy goals throughout the year.

Most of us go through our lives literally just running on a hamster wheel.We wake up, we do the same things, we drive the same way to work, or eat the same meals, and we put things back in the same place.

Consistency. I bet it's on your list of 'want more of it' in 2023. After all, it's the holy grail of productivity & self-improvement. And yet most of us feel like we're failing at it most of the time. But what if locking yourself into a rigid view of consistency is actually hindering you rather than helping you?

Strength training has taught me more about consistency than any other thing I've done in life (including growing as a creator). The other day my trainer programmed inverted rows (under a low bar and pulling/rowing up). Every time I've attempted them before I have had to do them in batches. So when she said 15 reps I yelled an expletive in my head.

When starting something new you should probably find a way to do it daily. For years I thought the way to become a creator was to write two blogs a week (or 2 podcasts or two vlogs). After all, that seemed like a reasonable amount of writing each week.

I almost signed up for an 8 week summer book writing bootcamp this morning on Instagram. I don't need another Bootcamp or mastermind or course to actually write my book. I have an outline, I have half the content for it already! But I thought maybe this is what I need to get this thing finished.

Reminder: You are under no obligation to play by anyone else's rules. Most of us don't remember a time before the noise of the internet (& Twitter) meant every time you scroll you see another influencer or person with a social media account telling you how you should be doing everything in your life.

I am the queen of unused trackers. A few days ago I threw out a tweet declaring tracking bankruptcy. It came as I looked at my Daily Page and realised that the tracker I set up to track my mood daily that I thought would be interesting, I had used a total of 2 times out of 50.

I have a decent library of books that sits in and around my desk. I designed it that way. Literally, my desk is built into my bookshelf. Every book holds a significant moment or memory or reason for being on that shelf.

Consistency is hard. But when you master it, it's addictive as hell. 2 months ago I started training again with a personal trainer after taking a break for about 6 months. Starting again was HARD. Especially because I know what strong feels like. But what seemed hard on that first day is now starting to feel easier (if you can call lifting weight easy!).

I've been a little MIA this week. You might have noticed, maybe not? On Monday I landed myself in the hospital after having chest pains & thinking I was having a heart attack. Don't worry, I was cleared of any heart problems.

This is going to be an uncomfortable essay about consistency. I am going to put a caveat at the beginning to say I am NOT the queen of consistency. Most of the time I write about things I'm currently experiencing and thinking about. So take this as much as an essay I'm writing for myself as for anyone else.