Everyone wants to grow on Twitter right? But what no one tells you is that as you grow it becomes pretty hard to keep up with everyone.

What's in a name? Turns out everything. Interestingly I've had so many conversations this week about why naming things is so important. It all started with Danny Hatcher last weekend when we were talking about using plan language to describe the notes he was taking.

Would you rather 10x growth or consistent daily growth? The Internet is a wild place where one day you are minding your own business and the next you are exploding because someone retweeted you or shared your product or wrote something about your company. But we have to remind ourselves that those moments are the exception and not the rule.

Notion will not save you. Neither will Roam. Or Obsidian. Or Asana. Or [insert other shiny new tool here]. Technology isn't a magic fix. Technology will only amplify your system.

You'd think that after 85 days of writing I would have it down. But even I still find it hard to write some days. I have various methods that I employ when I'm not feeling the writing vibes including jumping into a book or an article that will undoubtedly create the spark I need. Or sitting with my Zettelkasten notes and wandering around until my brain is fired up and ready to go.

I spent some time chatting to my good friend from Ship30 Ely about note taking, my Notion system and being a better human.

If you've heard me talk about Zettelkasten or my writing process you've probably heard me use the phrase 'Follow Your Interests'. I first heard this term in the book How To Take Smart Notes by Sonkhe Ahrens and it has stuck with me ever since.

I love Twitter thread, but have been struggling with a good way to consume them so I get all the goodness into my note taking system. So here's how I'm doing that.

In culinary kitchens around the world, you'll find chefs everywhere live and die by the three principles of Mise En Place: Preparation, Process & Presence. Preparation helps me to feel like I've got things under control (even if I don't) and that I'm bringing my best to everything that I do.

I believe if you are creating & publishing online everyday, then you can build and sell a product. I've been writing online for the past 80 days. Not about one specific thing, but about a lot of little things. I've built an audience over that time. I've built credibility as a creator. And I've followed the signals to create products that my audience wants.

The thing that distinguishes Nobel prize winners above everyone else is NOT that they can relentlessly focus. It’s that they know the KIND of focus they need at a specific time and task. Study by Oshin Vartanian. There is a lot of talk these days about deep work. Long stretches of uninterrupted time for us to get chunky work done. Deep work requires a tight focus. It requires we turn off distractions and narrow our focus to just one thing.

I've experimented with A LOT of ways to manage my time. Traditionally I would think about how long a task would take me to complete and then use time blocking to schedule it into my day. But some days I would smash through some pretty big tasks and still be fresh at the end and other days I could hardly complete one relatively small task.

Consistency is a skill... One I thought I'd never build. Until I did. If you want to be more consistent as a creator, read on. I spent years beating myself up for not being consistent as a creator (& I still beat myself up for going months between Youtube videos!). The only place I've found consistency is here on Twitter... where I show up everyday, here's a few of my secrets to consistency.

Most creators let their best content get lost in social media feeds never to be seen again. Rather than simply throwing your content into the stream of social media feeds to let it drift away into the anals of the algorithm, what if you could build a library of leveraged content. Here's how...

It seems everyone is about content marketing these days... 10 Years ago I was banging on to business owners about content marketing. To me, it seemed so simple. Create content, attract an audience of loyal people, and they buy from you as a result.

My coffee machine broke on the weekend and it's completely disrupted my writing routine. You see every morning I have exactly the same ritual. Wake up. Make Coffee. Sit down and write. It's my favourite time of the day. But now it just feels like something is off.

One of the best things I learned when I was a new online writer was the art of writing ugly words on a page.You might not think there is an art to writing ugly words, but let me tell you there is. Most people are afraid of ugly words.

All the normal indicators would suggest I don't suffer from Imposter Syndrome... I don't have a fear of putting my ideas out there, I'm OK to make mistakes publicly & even change my mind on occasion. And I certainly don't suffer from perfectionism in any way.

Every Sunday after I've done my meal prep for the week, I do my creator prep. Just like a chef might sit down and prepare the menu for the following day or week, I sit down and prepare my menu for the week. Rather than run around each day like a crazy person in my creator kitchen, I take the time to prepare the menu & my ingredients so I can gracefully and effortlessly push out plate after plate of content.

Despite pumping out generous amounts of content everyday I don't work to a content calendar. In the marketing world, content calendars are king. Because you have a product that needs selling. But as a creator, I AM THE PRODUCT. I can afford to be more curious, to follow my interests and the signals that come back on the content I produce.

Can I tell you a secret 🤫 No one cares about your effort. They care about your output. So why do we feel the need to make things hard for ourselves? Like making it harder for ourselves means more. But no one is giving you a gold sticker at the end of the day for your effort.

You might not believe me but I used to be very unsure of myself. Whenever I walked into a room I thought everyone else was better than me, knew more than me, or was wayyy further ahead than me. Writing & creating online changed that. I'm more confident about who I am, what I believe & what I put out into the world. And people have noticed.

I'm fanatical about showing up daily. I wholeheartedly believe the more you show up the better you'll become. Not because you do the same thing over again, but because each time you do it you learn and adjust.

This time last year I thought I would start a blog. Except I wrote 3 blog posts that I think just my dad read. Starting a blog is hard, you end up putting so much effort into content that no one is reading (especially in those early days).