Everyone wants to grow on Twitter right? But what no one tells you is that as you grow it becomes pretty hard to keep up with everyone.

What's in a name? Turns out everything. Interestingly I've had so many conversations this week about why naming things is so important. It all started with Danny Hatcher last weekend when we were talking about using plan language to describe the notes he was taking.

Would you rather 10x growth or consistent daily growth? The Internet is a wild place where one day you are minding your own business and the next you are exploding because someone retweeted you or shared your product or wrote something about your company. But we have to remind ourselves that those moments are the exception and not the rule.

Notion will not save you. Neither will Roam. Or Obsidian. Or Asana. Or [insert other shiny new tool here]. Technology isn't a magic fix. Technology will only amplify your system.

You'd think that after 85 days of writing I would have it down. But even I still find it hard to write some days. I have various methods that I employ when I'm not feeling the writing vibes including jumping into a book or an article that will undoubtedly create the spark I need. Or sitting with my Zettelkasten notes and wandering around until my brain is fired up and ready to go.

I spent some time chatting to my good friend from Ship30 Ely about note taking, my Notion system and being a better human.

If you've heard me talk about Zettelkasten or my writing process you've probably heard me use the phrase 'Follow Your Interests'. I first heard this term in the book How To Take Smart Notes by Sonkhe Ahrens and it has stuck with me ever since.

I love Twitter thread, but have been struggling with a good way to consume them so I get all the goodness into my note taking system. So here's how I'm doing that.

In culinary kitchens around the world, you'll find chefs everywhere live and die by the three principles of Mise En Place: Preparation, Process & Presence. Preparation helps me to feel like I've got things under control (even if I don't) and that I'm bringing my best to everything that I do.

I believe if you are creating & publishing online everyday, then you can build and sell a product. I've been writing online for the past 80 days. Not about one specific thing, but about a lot of little things. I've built an audience over that time. I've built credibility as a creator. And I've followed the signals to create products that my audience wants.

The thing that distinguishes Nobel prize winners above everyone else is NOT that they can relentlessly focus. It’s that they know the KIND of focus they need at a specific time and task. Study by Oshin Vartanian. There is a lot of talk these days about deep work. Long stretches of uninterrupted time for us to get chunky work done. Deep work requires a tight focus. It requires we turn off distractions and narrow our focus to just one thing.

I've experimented with A LOT of ways to manage my time. Traditionally I would think about how long a task would take me to complete and then use time blocking to schedule it into my day. But some days I would smash through some pretty big tasks and still be fresh at the end and other days I could hardly complete one relatively small task.

Creators who master showing up daily are winning against 95% of everyone else. Except showing up daily is hard. There are a million other things that want our attention. And when we’re starting out it’s hard to see where all this ‘creating’ is going. Plenty of people in my real life asked me that question.

As a creator you can't afford to wait for inspiration, you have to manufacture it. Daniel Vassallo calls this 'bumping into inspiration.' It's not random, it's highly intentional places or inspiration generators that guarantee to serve you up ideas on a daily basis.

Being a creator and having a day job is tough. Your process will never look the same as a full-time creator. Deep work? Forget it. Cabin in the woods? Nope. Instead, you have to deal with limited time, kids, jobs, partners, and you know… a life.

If you didn't know by now I'm a huge fan of the atomic essay format. I started writing atomic essays way back in March 2021. Before that, I thought I was going to go the traditional route of starting a blog and writing one to two blog posts every week.

Notion, Roam, Obsidian, Craft. What do all these apps have in common? They all start from a blank page. Which can at once be the most exciting and the most daunting part. They are infinitely customisable and yet if you don't have any pre-conceived frameworks or problems you need to solve it can be hard to know what to do with them.

I'm addicted to constraints. OK, that sounded weird. Let me clarify. I'm addicted to imposing constraints on my creativity. It's why I challenge myself to write an essay under 300 words every day.

Every creator should be writing atomic essays in 2022. I started writing these yellow essays in March 2021 & have clocked up over 250 of them now. They have become the basis for articles, courses, products and an outline for a book. But I see many people struggle with the format.

Sometimes it's not what you say, but what you do that counts. Scrap that. It's always about what you do that counts more than what you say. I often get messages from people saying they were inspired to start shipping because of my example. And mostly they are people I had no idea were even reading any of my essays.

I'm convinced that I failed at being a creator for 10 years because I was too impatient. Sometimes it feels like Twitter is just full of people who just suddenly go viral, blow up and grow their audiences massively. So as a new creator naturally we get all excited when we put our one blog, one video, one essay out thinking this is going to be it. But then we wait.

Unless Twitter is your full-time job you don’t need to spend hours every week writing tweets to fill up a schedule. But, if you want to grow on Twitter you are going to need to show up with some value.

Every morning I sit down at my desk to write. Not an essay or a thread or a tweet. But just for myself. Writing helps me think, formulate ideas, & understand the world. And my writing inbox is the first place I start each day.

What if I told you prolific creators don't spend hours in deep work? My parents loved to garden. I remember long summer evenings where they wandered around our front yard pottering about the garden. Watering plants, pulling out weeds. It was never a back-breaking session. Just joyfully enjoying the work of tending the garden.