Our phones can be a huge distraction when it comes to not only productivity but also being fully engaged with life. Most advice I hear when it comes to phones is just to have more self-discipline. But what if instead, we turned out phones into the ultimate knowledge management device? And instead of getting distracted by Twitter, we instead reached for a book or podcast or article?

The internet has absolutely ruined us for real life. We are constantly bombarded with messages about scale. Build a SAAS company that can infinitely scale, create digital products that you build once & sell twice, free up your time and automate every process you can.

I'm convinced that I failed at being a creator for 10 years because I was too impatient. Sometimes it feels like Twitter is just full of people who just suddenly go viral, blow up and grow their audiences massively. So as a new creator naturally we get all excited when we put our one blog, one video, one essay out thinking this is going to be it. But then we wait.

Unless Twitter is your full-time job you don’t need to spend hours every week writing tweets to fill up a schedule. But, if you want to grow on Twitter you are going to need to show up with some value.

Every morning I sit down at my desk to write. Not an essay or a thread or a tweet. But just for myself. Writing helps me think, formulate ideas, & understand the world. And my writing inbox is the first place I start each day.

What if I told you prolific creators don't spend hours in deep work? My parents loved to garden. I remember long summer evenings where they wandered around our front yard pottering about the garden. Watering plants, pulling out weeds. It was never a back-breaking session. Just joyfully enjoying the work of tending the garden.

I'm obsessed with looking under the hood of other people's systems. No matter how good my system is, how happy I am with it, or how well it is running I'll always jump at the chance to see how somebody else is doing something. This used to lead me into spending days re-arranging my whole system or switching tools.

Writing on Twitter ruined me for any other kind of writing. I've been publishing Atomic essays on Twitter for 6 months now and it's completely changed how I think about writing. I used to think that writers hid away for months and years in a cabin in the woods somewhere only to emerge with a finished manuscript.

If you want to be a serious creator, you have to get serious about capturing ideas. My idea library is the single biggest key to my success as a creator and the reason I have been able to create so consistently over all this time.

I love creating order from chaos. In fact it's my main superpower. Give me a pile of unlinked things and I'll find the pattern and be able to give them order AND make them look stunning at the same time. But if you know me, that's no surprise.

A year ago I didn’t know what the heck a Zettelkasten was. Permanent Notes? Literature Notes? Now I’ve made hundreds of notes that have turned into published content. It’s how I stay so prolific. But there is still so much confusion around the Zettelkasten system, and even when you understand it in principle, it’s often hard to grasp practically how it works. Often the best way to learn is by watching someone else do something, so here’s a real-life note I’ve taken from consuming all the way through to permanent note.

I've been struggling to write and create content lately. Oh, you didn't notice (or maybe you did)? I'm good at hiding it. I mean I have put content out there - but haphazardly. I have ideas, but every time I sit down to write and publish I'm blocked.

Do you find it hard to get anything done if you have a meeting scheduled in the middle of your morning? You're probably a maker (I find most creative people are). And the problem is that most of us creatives work with a bunch of managers who can compartmentalise their day into one-hour chunks.

I hate the word 're-purpose' when it comes to content creation. It makes me cringe so hard. The thing is the tools we use to make it really easy to create one piece of content, press a button and then spray it all over the internet. I call this the spray & pray method.

Today I want to show you how I capture ideas in Tana and use Supertags to make it easy to add fields and default content specific to certain content types. So rather than having a bunch of fields that are not applicable to certain content, you can add only the ones you need. Plus I'll show you how you can powerful search and filter through all your ideas.

Do you prep for your creator week?

I've been a bit quiet lately. If you've been missing the yellow essays of late, there's a good reason why... I haven't been posting them. The simple answer is... I've been in THE DIP. I'm pretty sure Seth Godin termed the phrase, but it's something that every creative person is familiar with and faces at some point (multiple points). Everything feels hard, everything is a push uphill.

There are so many different ways to come up with ideas for content as a creator.Depending on who you follow, you'll find so many good frameworks, templates & tools for brainstorming content. Leverage your expertise, learn & document, have content buckets, answer questions, curate content, use AI to brainstorm your content.

A lot of people ask me how I can fit everything I do as a creator into my life while holding down a full-time job. But when I look at my schedule it's an easy fit. I wake up early, I don't have kid commitments, I don't commute to an office, I watch very little Netflix.

I held myself back for so many years from jumping into the creator economy because I didn’t feel like an ‘expert.’ Even though anyone can turn on a camera or put words on a page we still have this mindsset that we must have something expert to say before we do.

AI is the future of content apparently. A few weeks ago I had an employee who submitted some email copy to me that just seemed off. The assignment was simple, take a podcast that was already produced and repurpose it into written email copy. She’s an experience content writer so I asked her about it.

When you've been writing for any amount of time you'll be guaranteed to come up against the 'I have nothing to write' days.I've got a pretty good pile of ideas that I keep on the go, but even then I experience these days like everyone else where I just can't seem to get the words out in the way I want to get them out.

Mastering writing templates will supercharge your productivity as a creator But most creators I know never take the time to create any. For the past year, I’ve published over 300 essays & articles, thousands of tweets & a weekly newsletter while still having a full-time job. People often ask me how I can produce so much with so little time and the answer is — I use templates for everything.