How To Launch Your First Digital Product (& Survive 🫣)
How To Launch Your First Digital Product (& Survive 🫣)

How To Launch Your First Digital Product (& Survive 🫣)

So many creators I speak to are scared to launch their first product.

I suspect there are a lot of reasons but the main one I hear is "Don't I have to have a big audience or following to launch a product?"

I launched my first product with 500 followers, no email list & I made $3k in 4 weeks.

Since then I've gone on to earn over $65k from digital products over 2 years. Do some launches flop? Yes. Have I refunded people when I couldn't deliver? Yep. Have I had to push back launch dates? Yep. Yep & Yep.

And yes. Launching is scary (& still is!)

So, here's my simple process to validate, launch (& then build) digital products.

Step 1: Look For Signal. Look back at the content that is resonating for your audience and ask yourself.. could I turn this into a product?

Step 2: Validate Your Idea. Ask your audience (in public or private): If I made this [your idea] would you be interested? If they say yes 🟒. If they say no πŸ›‘. Simple.

Step 3: Announce a Pre-Launch. Create a quick page on Gumroad (or your preferred payment platform) and offer your product at 50% for the pre-launch stage. I'll do anywhere from a 1-3 week pre-launch (depending on how long it takes to build).

Step 4: Build your product during pre-launch. Trust me you'll be highly motivated to build when people start buying. Use every opportunity while you build to show your work (that's how you make more sales!)

Step 5: Launch πŸš€

Congratulations! Now you've launched you also have a product that people can buy ANYTIME. And just wait until someone buys it while you're sleeping!

Check It Out On Twitter πŸ‘‡πŸ‘‡

Come join the conversation on Twitter, it's much more fun with friends.

JOIN the Daily Creator Course Course!

Learn the systems and the mindset it takes to show up every day as a creator in a way that feels sustainable and right for you.

πŸ‘‡Β Click Here To Find Out More πŸ‘‡

Posted as a Daily Essay on 14th February 2023 in (PRO) Creator