How AI Can Write A Blog Post For You In Less Than 10 Minutes
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How AI Can Write A Blog Post For You In Less Than 10 Minutes

AI is the future of content apparently.

A few weeks ago I had an employee who submitted some email copy to me that just seemed off. The assignment was simple, take a podcast that was already produced and repurpose it into written email copy. She’s an experience content writer so I asked her about it.

She told me she had used AI to write it.

Now I’m no Luddite. I love technology. But something didn’t sit right with me and it wasn’t just because the quality of the writing was off. This took me down a deep YouTube rabbit hole.

I watched a whole video of a fairly well-known marketer showing how she could simply input a generic blog post topic and have AI write the full thing for her in less than 10 minutes. And how amazing is that for getting more content out on your β€˜channels?’

And I thought β€œIs that what we’re doing now?”

Has content become so commoditised that we think it’s OK to publish something we put almost zero effort into that was written by a computer and doesn’t even display our unique knowledge?

I actually used AI for a while in 2021 to generate headlines & social media content ideas. In the end, I gave it up because I felt like my mind was being dumbed down every time I used it.

Copying & pasting a headline from an AI tool is a poor substitute for learning the art of writing amazing headlines yourself.

(And maybe my parents said exactly the same thing with calculators & computers & other emerging technology that we now take for granted.)

And so progress marches on. And I assume AI will be the future of content. I can’t imagine we can stop the machine now. I just wonder if I want to be a creator in that kind of future?

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Posted as a Daily Essay on 19th July 2022 in (PRO) Creator

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